APPLY TO MESSIAH

David Hagenbuch

  • Home
  • Faculty directory
profile image

David Hagenbuch

Professor of Marketing

image

dhagenbu@messiah.edu

 image

717-766-2511, ext. 7256

 image

Visit my website
Interest and areas of expertise

Marketing ethics, corporate social responsibility, branding, blogging, social media.

Education
  • B.S. Marketing (Messiah College)
  • MBA Marketing (Temple University)
  • DBA (Anderson University)
Classes I teach
  • Marketing Principles
  • Consumer Behavior
  • Marketing Management & Strategy
  • Advertising Ethics
Profile

Dr. David Hagenbuch is a professor of marketing at Messiah University, the author of Honorable Influence: A Christian’s Guide to Faithful Marketing and Mindful Marketing: Business Ethics that Stick. He also is the creator of MindfulMarketing.org, a unique paradigm for promoting ethical marketing. Before higher education, he worked as a corporate sales analyst for a national broadcasting company and as a partner in a specialty advertising firm.

His writing has been published in Forbes, Entrepreneur, CommPro, Marketing News, and Business Insider. For more than ten years, he has written a regular marketing ethics blog that now stands at over 300 articles. He has been interviewed by The Boston Globe, U.S. News & World Report, Fast Company, National Public Radio, and The New York Times.

Dr. Hagenbuch has published research studies and other papers in a variety of academic journals, including the Journal of Marketing Education, Services Marketing Quarterly, Christian Scholars Review, Health Marketing Quarterly, and Marketing Education Review. He is a frequent speaker at conferences and on webinars, often on topics involving marketing ethics.

He was the second-ever recipient of the Christian Business Faculty Association’s national teaching award. He regularly leads his classes in experiential learning projects that serve the marketing needs of nonprofit organizations and others, with past clients numbering many dozens.

The Business Task Force of the U.S. Summit & Initiative for Global Citizen Diplomacy chose his “Service-Learning in Global Marketing” as a Top Ten Best Practice Program. Over five years, students in his Marketing Management & Strategy class participated in the regional marketing plan competition held by the Pittsburgh Chapter of the American Marketing Association (AMA) and won first place three times.

During his tenure at Messiah University, he also has served in a variety of leadership roles, including board member for the Business Alumni Association, founder of and advisor to the Marketing Club and AMA collegiate chapter, co-chair of the Department of Business, chair of the Community of Educators, and chair of the Ranked Faculty.

Dr. Hagenbuch  holds a BS from Messiah University, an MBA from Temple University, and a DBA from Anderson University, all with marketing concentrations. He serves on the board of the Central Pennsylvania Chapter of AMA and as co-chair of the chapter’s collegiate committee.

He enjoys spending time with his family, traveling, and helping marketing professionals at all career stages realize their personal and organizational goals.

Samples of Published Work