Graphic Design (B.F.A.)

Program Overview

The Bachelor of Fine Arts (B.F.A.) in Graphic Design is the professional degree focused on a more intensive study of coursework in the field of graphic and communication design. This program trains professional artists and designers to the highest level possible for undergraduate students and will be especially valuable for those who plan to pursue graduate studies in art and design. Admission to the B.F.A. in Graphic Design requires a portfolio review; for more information, please consult the department website. B.F.A. students are required to go through the sophomore review successfully and to maintain at least a 3.0 in their major to remain in the program. Students must plan on spending their senior year on the Mechanicsburg campus to execute a body of work for their senior exhibition.

Program Learning Outcomes

Graduates from Messiah’s Graphic Design program can:

  1. Demonstrate and apply a basic knowledge of foundational visual communication principles, processes, and communication theories with the ability to develop informed considerations between form, meaning.
  2. Apply typography, images, interactivity, motion, sequencing, color, and other such elements effectively in the contexts of specific design projects.
  3. Employ vocabulary of art/design in the analysis/critique of creative work.
  4. Acquire the ability to place works of art/design in historical, cultural, and stylistic contexts.
  5. Recognize how communication theories, principles, and processes have evolved through history.
  6. Implement communication theories, principles and methods to contemporary design practice.
  7. Utilize formal vocabulary and concepts of design—including content, elements, structure, style, and technology—in response to visual communication problems.
  8. Apply creative strategies for planning, producing, and disseminating visual communications.
  9. Select appropriate, purpose-based choices from creative approaches to communication opportunities and generate alternative solutions.
  10. Critique art/design of self and others.
  11. Conduct critical evaluations of different technologies in specific design problem contexts.
  12. Shape and create technological tools and systems to address communication problems and further communication goals.
  13. Recognize and analyze the social, cultural, and economic implications of technology on message creation, production, and human behavior to incorporate results into creative decisions.
  14. Utilize research methods and interpret findings practically and apply them in art/design development.
  15. Demonstrate awareness of personal responsibilities through the knowledge of professional design practices and processes related to the ethics and standards in the field of study.
  16. Identify vocational opportunities, knowledge, and skills beyond the classroom.
  17. Articulate the relationship between Christian faith and contemporary art/design and to the student’s individual area of study.

Major Requirements

Complete the following for your major:

Visual Thinking and Digital Tools

ART 110 / 3 Credits

An introduction to creative problem-solving in art and design through a range of approaches, processes, and research methodologies. Students will be introduced to studio techniques and digital working environments that are the industry standard in the professional practices of art and design.

Form, Space, and Media

ART 121 / 3 Credits

An introduction to the elements and principles of three-dimensional design and foundation level processes of organizing materials in space. Emphasis is placed on developing technical proficiency in the wood shop.

Drawing I

ART 171 / 3 Credits

Introduction to the materials and processes of drawing. Observation, spacial organization, and the development of imagery are stressed.

Color and Composition

ART 182 / 3 Credits

Study of the elements and principles of two-dimensional design, with an emphasis on color.

Typography

ART 237 / 3 Credits

Introduction to the formal, historical, and communicative aspects of typography within the practice of graphic design and visual communication. Students will develop technical, professional, and conceptual skills, and will explore the creative and expressive use of typography.

Methods & Theories of Art History

ARTH 111 / 3 Credits

This course introduces students to the field of art history-what it is, what it does, and how it does it-by exploring methods of looking at, analyzing, evaluating, and contextualizing art and ways of articulating thoughts and instincts about art, as well as by examining issues of quality and beauty and developing personal criteria and judgment.

Design History and Theory

ARTH 205 / 3 Credits

This course introduces key developments in the history of design starting from the beginning of the twentieth century to the present. The class will trace important figures and movements, as well as the cultural influences, technological developments, design theories, and practices that have shaped the evolution of design. Students will build an understanding of the formal vocabulary of design and critically probe aspects of style, form, and representation to better understand how design functions and communicates in visual culture.

Senior Studio: Graphic Design

ART 483 / 3 Credits

Execution of original work in design and digital art areas with advanced technical proficiency in preparation for senior exhibition. Graphics course.

Art Seminar

ART 493 / 3 Credits

Explores the relationship of the Christian faith to contemporary art and to the student's individual area of study.

Senior Exhibit

ART 494 / 3 Credits

Creation and exhibition of work from the student's area of concentration(s). Preparation of resume, slides, and portfolio.

Internship

INTE 391 / 1-3 Credits

This practical work experience will provide juniors and seniors with a means to explore career options and to enhance their skill set under the professional supervision of the Internship Center staff.

Sophomore Review

/ Credits

This practical work experience will provide juniors and seniors with a means to explore career options and to enhance their skill set under the professional supervision of the Internship Center staff.

ART 493: Fulfills Writing in the major requirement.

Three credits from the following:

Art History: Prehistory-1400

ARTH 150 / 3 Credits

Survey of works of art and architecture from prehistory to the year 1400.

Art History: 1400-21st Century

ARTH 151 / 3 Credits

Survey of works of art and architecture from the year 1400 to the present.

History of Modern Art

ARTH 209 / 3 Credits

A chronological survey of the key elements of Modern Art from the beginning of the nineteenth century through the mid-twentieth century.

Contemporary Art: 1945 - Present

ARTH 309 / 3 Credits

A thorough investigation of Contemporary Art made since 1945, covering relevant themes, art theory, and historical references.

History and Theory of Digital Media

COMM 382 / 3 Credits

In this reading-intensive course, we will explore how digital media imitate, advance or withdraw from accomplishments of older devices, how artifacts of specific media become desirable outcomes in others, and how these past processes impact the design and innovation of new tools. We will define new media and discuss the varous applications of digital technology in contemporary culture (filmmaking, YouTube and social networks, e-books, blogs, architecture and museums).

Three credits from the following:

Topics in Non-Western Art

ARTH 210 / 3 Credits

Survey of one area of non-Western art, selected from one of the following areas: African, Asian (Chinese, Japanese, Korean, Oceanic), Indian and Islamic, and Ancient American. The course will consider objects and buildings as both artistic creations and cultural artifacts.

Global Indigenous Media

COMM 321 / 3 Credits

This course looks closely at the media productions of members of groups known today under categorizations such as 'aboriginal' and 'indigenous.' The course explores media and theory relating to ethnographic and collaborative works produced by ethnographic filmmakers alongside aboriginal communities. It also examines media produced independently by indigenous cultures from around the globe, in hopes of seeing commonalities and differences in them, as well as the ways their cultures have affected their production and storytelling techniques.

Latin American Cinema

COMM 327 / 3 Credits

The formal, aesthetic, historical and theoretical developments of Latin American cinemas will be examined. The course will focus on the way in which particular cinematic strategies of expression emerge from specific cultural contexts and consider how specific national cinemas participate in and influence larger developments within cinema.

Twenty-one credits from the following Design courses:

Digital Imaging

ART 217 / 3 Credits

Students will explore and develop an awareness of digital printmaking techniques through image series, book structures and large format printing. Various software, drawing, and image capture will be covered. Critical evaluation and aesthetic understanding of the print/book as a physical object, and consideration of papers, substrates, for archival quality editions will be studied. 

Interactive Design

ART 336 / 3 Credits

This course provides a foundation of skills and concepts that are necessary to design effective and compelling visual communication in the context of new and emerging digital technologies. Areas of exploration may include web design, linear and interactive-based online animations, design or screen-based multi-media presentations, and interface design for on-screen and hand-held devices.

Graphic Design and Professional Practice

ART 337 / 3 Credits

This course explores design projects that reflect 'real-world' professional practices found in design studios, agencies, in-house design departments, and publishing houses. Students will gain experience in prime design projects such as corporate identity and branding design, advertising design, and editorial design. These practices will be considered within the context of client and user-based communication objectives. Students will learn the preparation of digital files for commercial printing and mass production, design presentation skills, consider portfolio development options, and create self-promotional materials for career and vocational advancement.

Digital Illustration

ART 338 / 3 Credits

Development of conceptual, technical and aesthetic capabilities-utilizing a range of digital software and processes-to effectively create images that illustrate, communicate, and interpret ideas and content for various clients and audiences.

Interactive Design II

ART 345 / 3 Credits

This course builds on the foundation of skills from ART 336 to further develop concepts that are necessary to design effective and compelling interactive communication in the context of new and emerging digital technologies. Areas of exploration may include responsive web design, user-experience design, and advanced interface design for on-screen and hand-held devices.

Service Centered Design

ART 347 / 3 Credits

Application of design principles-technical, professional, and conceptual skills-to publication graphics including logo design and application, brochures, booklets, banners, type applications, posters, campaigns, journal design, and more. Students will be linked with non-profit and on-campus design needs to produce printed design work for their portfolio.

Digital Photography

ART 352 / 3 Credits

This course explores digital image capture and using color as an aesthetic tool in the hands of the creative commercial or expressive fine art photographer. Students will gain an extensive understanding of RAW file capture, digital workflow and editing, creative camera controls, controlled lighting possibilities and in-depth imaging software skills using PhotoShop, Bridge and Lightroom. Areas of investigation will also include scanning traditional film negatives to incorporate into and with digital captured files, photographic inkjet printing techniques, and the use of creative inkjet printing materials. Historical and contemporary issues related to color photography will also be explored.

Typography II

ART 386 / 3 Credits

This course builds on Graphic Design I and II. The course brings together serious thought about design issues and solves demanding and complicated design problems. 

Designer as Author

ART 420 / 3 Credits

There is a need for designers to be content providers throughout visual media. Students will design books, magazines, and more in this course. Through the design processes of several projects, one will be fully produced and delivered to its intended audience. Service projects where the designer initiates and exercises control over the product will be encouraged.

Motion Design

ART 431 / 3 Credits

This course introduces students to the formal, expressive, and communicative aspects of graphic design and typography within the context of motion, sound, video, and animation for time-based electronic media and technologies. Students will explore design projects that develop skills and concepts in narrative sequencing and editing, utilizing a range of digital software.

Three credits from the following:

Business and Organizational Communication

COMM 333 / 3 Credits

This course explores how communication constructs and maintains organizational functioning at a variety of levels, as well as the skills and strategies of business communication in the era of social media, big data, and the internet of things. Students learn about recruitment and socialization, conflict, communication technologies, coworker and team communication, leadership, and predominant theories of organizational communication. Students also learn techniques of writing in new media, and basic skills in data analytics.

Communication Theory

COMM 341 / 3 Credits

Students will learn about a diverse array of communication theories and distinguish differences among basic types of communication theories, including social scientific/objective, interpretive/humanistic, and critical. Communication theories in the subfields of interpersonal communication, media, rhetoric, intercultural communication, and organizational communication are examined. 

Intercultural Communication

COMM 342 / 3 Credits

Analysis of communication variables in cross-cultural situations, focusing on the individual, social, and cultural bases of human communication.

Rhetorical Theory

COMM 359 / 3 Credits

This course surveys the history and major theories of rhetoric from its foundations in ancient Greece to more recent postmodern manifestations. Students will gain a conceptual framework for speaking and writing persuasively as well as evaluating the structure and function of rhetoric in society.

Cross-Concentration Studies (12 credits)

Six credits from the following 2-D courses:

Painting I

ART 215 / 3 Credits

Introduction to the materials and techniques of oil painting, including preparation of supports. Emphasizes color, surface, and composition.

Relief Printmaking

ART 226 / 3 Credits

Introduction to the techniques of relief printmaking, including woodcut, linoleum, and monotype.

Screen Printing

ART 232 / 3 Credits

Introduction to the techniques of screen printing, including cut paper, film, glue-based, and photographic stencil methods.

Darkroom Photography

ART 251 / 3 Credits

Introduction to the film camera and darkroom techniques. Emphasizes using the camera as a tool for seeing, understanding imagery, and composition.

Drawing II

ART 271 / 3 Credits

Continuation of study in observation and spacial organization and mixed media processes. Conceptional development is emphasized.

Intaglio Printmaking

ART 330 / 3 Credits

Introduction to the techniques of intaglio printmaking, including dry point, engraving, collagraph, and etching.

Lithography

ART 332 / 3 Credits

Introduction to the techniques of lithography on aluminum plates and lithographic limestone slabs.

Illustration

ART 339 / 3 Credits

Consideration of the image as a means of communication. Emphasizes text/picture interaction, technique, and composition. Two-dimensional course.

Topics in 2D Processes

ART 360 / 1-3 Credits

Selected 2D topics in art not currently included in course offerings. Topics may include special processes, unique projects, and theory.

Figure Drawing

ART 372 / 3 Credits

Introduction to the human figure as a subject drawing. Advanced techniques and experimentation with mixed media processes.

Six credits from the following 3-D courses:

Hand Papermaking

ART 205 / 3 Credits

An introduction to eastern and western techniques in hand papermaking. An emphasis is placed on the combination of paper with other materials such as wood, wire, foam, and steel in the construction of mixed-media sculpture.

Clay: Wheel Thrown Forms

ART 220 / 3 Credits

Introduces the basic wheel-thrown forms that are primarily utilitarian. 

Clay: Hand-Built Forms

ART 221 / 3 Credits

Introduces the various techniques of pinching, coiling, and slab building, which are used in a sculptural manner. The investigation of mixed media is encouraged.

Assemblage

ART 262 / 3 Credits

An introduction to the process of assemblage art. Includes techniques in wood construction, welded steel, and 3-dimensional collages of found objects and mixed media.

Carving and Construction

ART 263 / 3 Credits

An introduction of the subtractive process as it relates to wood and stone combined with an introduction to wood construction and steel fabrication. Emphasis is placed on the combination of the subtractive and additive form.

Installation Art and Public Sculpture

ART 308 / 3 Credits

Installation Art and Public Sculpture investigates contemporary approaches to making sculptural environments. The course will combine a variety of elements to further explore the concept of the viewer interaction with various spatial contexts. Three-dimensional course.

Furniture Design

ART 341 / 3 Credits

An introduction to the design and construction of furniture. 

Casting

ART 364 / 3 Credits

An introduction to casting in various materials including clay, plaster, concrete, resin-impregnated glass, and metals.

Topics in 3D Processes

ART 379 / 3 Credits

Selected 3D topics in art not currently included in course offerings. Topics may include special processes, unique projects, and theory.

QuEST Requirements

Experiential Learning requirement met/major
QuEST requirements Credits
First Year Seminar 3
Oral Communication 3
Created and Called for Community (W) 3
Mathematical Sciences 3 or 4
Laboratory Science 3 or 4
Science, Technology & the World 3
Two of the following (six credits total): Social Science, European History or United States History 6
Literature 3
Philosophy and Religion 3
Arts  waived
First Semester of Language 3
Second Semester of Language 3
Third Semester of Language or Cross Cultural 3
Non-Western Studies (ARTH 210, COMM 321 or COMM 327) met/major
Bible 3
Christian Beliefs 3
Wellness course 1
Ethics, World Views or Pluralism 3
QuEST requirements
49-51
Major requirements 75
Total credits 124-126