Earning your Bachelor’s in Business Administration with our digital marketing concentration will open up many career opportunities across industries. Some examples of career roles include:

Median Projected Rate of Growth for Business Administration with a Concentration in Digital Marketing-related Roles (data obtained from the U.S. Bureau of Labor Statistics)

Additionally, the estimated average base pay for Business Administration-related roles for those with a bachelor’s degree is $54,255 annually according to PayScale (salary estimate is based on 876 individual salaries reported to PayScale as of March 24, 2020 and does not include additional pay such as benefits, bonuses, profit sharing, or commissions).

Ready to start your business administration journey with Messiah University’s 100 percent online Bachelor’s in Business Administration degree with a digital marketing concentration? Start your free application now.

Core Requirements (45 credits)

• Financial Accounting 
• Managerial Accounting
• Principles of Management
• Business Law
• Strategic Management
• Communication in the Workplace
• Strategic Use of Information Technology
• Principles of Macroeconomics
• Principles of Microeconomics
• Financial Management
• Human Resources Management
• Leading Diverse Teams
• Leading Organizational Change
• Marketing Principles
• Applied Statistics for Management

Concentration Requirements (9 credits)

• Principle of Marketing (met in core requirements)
• Integrated Marketing Communication
• Social Media Marketing
• Digital Marketing

General Adult Education Requirements (31 credits)

• Orientation
• Writing
• Communication in the Workplace (met in core requirements)
• Quantitative Reasoning and Numeracy
• Scientific Investigation
• Social Sciences (met in core requirements)
• Literature, Religion, Philosophy, History, and Arts
• Christian Faith
• Ethics
• Intercultural Competence (met in core requirements)
• Wellness 

Planning to take your studies even further? Students can complete up to 9 graduate credit hours by completing this program.

Elective Requirements (35 credits)

BBA, Digital Marketing Tuition Cost

$425 per credit, no-fee tuition

Know what you are paying for with Messiah’s no-fee tuition. With our 100 percent online Bachelor's in Business Administration, the cost per credit is what you pay – there are no hidden fees for labs, courses, services or technology. We put the true cost of your program upfront so that you can accurately compare and plan for your education.

2023-2024 tuition per credit hour: $425
Tuition cost for the entire 120 credit-hour program at the 2023-2024 rate, based on the average student transferring in 24 credits: $40,800.

Online students are eligible to apply for federal financial aid.

Apply for Financial Aid

Application requirements

• Completed application.
• Official transcripts from all post-secondary institutions documenting a minimum of 24 transferable credit hours and a minimum cumulative GPA of a 2.0.
  • If student has some college but does not meet the required 24 credit hours and/or minimum GPA: 
    • a writing sample must be submitted
    • the student must complete an interview with the Program Director.  

Next course start dates

• Early fall: August 20, 2023

• Late fall: October 22, 2023

• Early spring: January 14, 2024

• Late spring: March 17, 2024

How to apply

To get started with your free application to Messiah University, simply create an account on our website. 

The benefits of earning your online Bachelor's in Business Administration at Messiah University are endless.

Accredited, Faith-Based, Convenient

As part of our continued commitment to excellence as an institution of higher education, Messiah is: 

• Accredited by the Middle States Commission on Higher Education
• Accredited by the Accreditation Council for Business Schools and Programs (ACBSP)
• Named the #1 Best Business Degree Program for 2017 by Christian Universities Online
• A respected member of the Central Pennsylvania community whose graduates are highly sought after for roles across the Commonwealth and beyond

Even as an online student, Messiah University still provides you with extracurricular and on-campus activities to supplement your learning experience and give you additional opportunities to gain skills, network, and more.

Extracurricular and On-Campus Opportunities include:

• Impact Venture Challenge
• Bloomberg Trading Challenge
• 6-8 Business Networking and Messiah Business Institute on-campus events per year

Ready to start your business administration journey with Messiah University’s 100 percent online Bachelor's in Business Administration with an Digital Marketing concentration? Start your free application now.

Start My Application

I can help!

Leah Conner
Assistant Director of Enrollment for Graduate Studies & Adult Education

717-796-1800 Ext. 2123
lconner@messiah.edu