Tier system for campus logos

Tier 1: Strongest Messiah College identity

The overwhelming majority of the entities on campus are represented visually by the Messiah College logo, customized to the name of their individual entity. Tier 1 entities are highly visible and have an immediate and powerful opportunity to strengthen the spiritual and academic distinctives of Messiah College. As such, they are required to use the College’s official unit-specific logo.

Tier 1 entities include:

• Messiah’s academic schools and their respective academic departments and programs
• Messiah’s administrative offices and their respective departments (i.e., those who report to the president, provost, vice presidents, vice provosts, deans and directors)
• Any campus entity that has not been granted an exception under Tier 2 or Tier 3 (See below.)

Tier 2: “Grandfathered” exceptions

The Visual Identity Team recognizes and affirms the significance of certain logos that currently exist on campus. These entities have unique cultural or historical significance; funding provisions; or an established, strong identity with certain key audiences. Therefore, these entities are considered “grandfathered” exceptions, enabling them to continue to use their existing logos and/or wordmarks. However, to demonstrate a close connection to Messiah College, the College’s logo must also appear on its stationery package and all promotional/ communications materials or must add “at Messiah College” to the logo. If a Tier 2 entity does not currently have letterhead, they must use the College’s Tier 1 letterhead design.

The following list of Tier 2 entities is intended to be exhaustive. As a result, if an entity is not listed and does not meet the Tier 3 exception, it will be considered a Tier 1 entity. Questions regarding the comprehensiveness of the list should be directed to the Creative Director in the Office of Marketing and Communications at ext. 2294.

Tier 2 entities include:

• Agapé Center for Service and Learning
• The art galleries
• The Collaboratory for Strategic Partnerships and Applied Research
• Early Learning Center
• Friends of the Library
• Messiah College Choral Arts Society
•  Nursing Department seal
• The Ernest L. Boyer Center
• International Business Institute (IBI)
• The Oakes Museum of Natural History

Tier 3 Student-funded clubs and organizations

Due to their nature and frequent changes in leadership, student clubs and organizations recognized by Messiah College and funded primarily by students may use their own logos and wordmarks when communicating with an on-campus audience. When communicating off campus, they must use the official Messiah College logo or the phrase “A Student Organization of Messiah College” in conjunction with their own logo or wordmark.

Campaign and event logos

Campaign or event logos are created by the Office of Marketing and Communications for events with a beginning and end, such as homecoming or a fundraising event. After the event is over, the specific logo must no longer be used.