Decision process for new logos

In order to maximize the strength of the College’s name and reputation, the number of new logos created for individual entities will be limited. The College’s name and reputation are strong, and, as such, they are an asset to entities on campus, a fact that reduces or eliminates the need for individual departmental logos.

Any entity wishing to develop a new logo must first receive the approval of its respective senior administrator. If the senior administrator affirms the entity’s request for a new logo, the senior administrator will forward the request to the Co-Chairs of the Visual Identity Team. The Visual Identity Team will then use the following Decision Criteria to evaluate the proposed logo creation. The Visual Identity Team Co-chairs will then communicate the team’s decision to the senior administrator of that area.

Decision Criteria

Possible basis for creating a new logo must include an affirmative response to the majority of the following questions:

• Does the entity have a name that needs to be differentiated in the marketplace separate from its connection to the mission of Messiah College?
• Does the entity depend on building external name recognition and identity apart from Messiah College’s?
• Will not having its own logo significantly or negatively affect the work and effectiveness of the entity?
• Can the entity survive independently from Messiah College?
• Does the entity draw significant funding from sources other than Messiah College?
• Will the creation of a logo build collaboration or affinity for the entity that could not be achieved otherwise?