Color, isolation area and fonts

As with the logos and word marks, the Falcons’ color palette is a critical piece of its visual identity. To achieve consistency, the colors below are approved for the Falcons. In the event that the exact color is not able to be used, the next closest option should be chosen.* 

It is important to note that accent colors may make up no more than 20 percent of a uniform and must be confined to areas of piping and outline. The face of numbers and/or letters may not be accent colors.

*With regard to uniforms and apparel, it is permissible for coaches to order “stock color” versions of these colors to save on costs associated with custom orders (e.g., “Athletic Gray” and “Nike Navy Blue”)

Area of Isolation

In an effort to maintain the integrity of the Messiah College Athletics marks on program apparel, a margin of no less than 1/4” must separate all marks from the nearest graphic, type or print. For questions regarding the area of isolation, please contact the Associate Athletic Director for Communication and Compliance at ext. 7356.

Fonts

Helvetica Neue 86 Heavy (or Bold) Italic and Helvetica Neue 86 Heavy (or Bold) are the required fonts for headers and team names. A sans-serif font is recommended for any body copy used in publications. These fonts can be accessed by contacting the assistant athletic director. Coaches are not required to use the fonts for personal team publications, but it is suggested they use a sans-serif font in place of the fonts previously mentioned.

The italic font should be used anytime a team name appears beneath the stylized Messiah word mark. A manual adaptation of a 15-degree slant and a vertical compression of 50 percent should be applied to the team name.

Either the italic or the regular version of the font should be used on headers in promotional materials produced by the Athletics Department or the Office of Marketing and Communications.